Street Smart

street smart campaign speeding shatters lives

The Street Smart Safety Campaign aims to reduce the number of pedestrian and cyclist injuries and deaths in metropolitan Washington. The campaign uses creative radio and television advertising in English and Spanish to reach drivers, pedestrians, and cyclists, while targeting them through outdoor and transit advertising on bus shelters and bus sides. In addition, law enforcement and local, county, and state agencies distribute handouts and tip cards to further spread awareness and educate drivers and pedestrians.