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June 28, 2016
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Home > Transportation > Planning Activities > Bike & Ped Planning > Regional Safety Campaign

Street Smart Pedestrian & Bicycle Safety Campaign

Street Smart PosterSponsored by the Metropolitan Washington Council of Governments (COG) and the National Capital Region Transportation Planning Board (TPB), the Street Smart public awareness and enforcement campaign is in its eighth year. Aimed at reducing the number of pedestrian and cyclist injuries and deaths in the Washington metropolitan area, the campaign uses creative radio and television advertising in English and Spanish to reach drivers, pedestrians and cyclists, while targeting them through outdoor and transit advertising on bus shelters and bus sides. In addition, law enforcement and local, county and state agencies will be distributing handouts and tip cards to further spread awareness and educate drivers and pedestrians. For more information about Street Smart, please visit www.bestreetsmart.net and twitter.com/COGStreetSmart.

The Street Smart pedestrian safety effort focuses on the "three E's:" education, enforcement and evaluation.

  • Education targets pedestrians and drivers, and uses recurring waves of radio, bus advertising, internet ads, hand-outs and posters to get the message out. Advertising conveys simple messages such as "Stop for Pedestrians" and "Cross Streets Carefully", and while media events help publicize enforcement.   A strong focus of the campaign is to reach the area's Hispanic residents through Spanish-language brochures and advertising outreach. 
  • Enforcement provides an incentive for residents to heed the campaign messages, and a focus for media attention.
  • Evaluation is vital to understanding the awareness level for the message and the future direction of the campaign.

The Street Smart campaign was created by the Bicycle and Pedestrian Subcommittee of the Transportation Planning Board in 2002. The District of Columbia, Maryland, Virginia, and the Washington Metropolitan Area Transit Authority provide major funding, with contributions from Arlington County, Montgomery County, and the City of Alexandria.    

Read more about our partner agency pedestrian and bicycle safety efforts.

Program Contact

Mike Farrell - (202) 962-3760


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