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May 17, 2008 | |||||||||||||
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Bike & Ped Planning > Regional Safety Campaign Street Smart Pedestrian & Bicycle Safety Campaign
Since speeding exponentially increases the likelihood that pedestrians will be hit, injured and killed, the region's police agencies are stepping up enforcement efforts. Additionally, Street Smart includes an extensive public education campaign – with a "Steel vs. Flesh" theme – to boost awareness of the dangers confronted by pedestrians and bikers every day. Pedestrians and bicyclists account for 25% of those killed on the Washington region's roads – approximately 89 deaths every year. Pedestrian fatalities outnumber homicides in many of the participating jurisdictions. Research shows the responsibility for pedestrian incidents is shared between drivers and pedestrians. The region also sees approximately 3,000 pedestrian injuries each year; and approximately 92 percent of pedestrians involved in local crashes with motor vehicles sustained one or more injuries. The Street Smart pedestrian safety effort focuses on the "three E's:" education, enforcement and evaluation.
The Street Smart campaign was created by the Bicycle and Pedestrian Subcommittee of the Transportation Planning Board in 2002. Maryland, the District of Columbia, Virginia, and the Washington Metropolitan Area Transit Authority provide major funding, with contributions from Arlington County, Fairfax County, Montgomery County, Prince George's County, the City of Alexandria, the City of Manassas Park, the City of Gaithersburg, and the City of Rockville . The following Street Smart materials are available for download in Adobe PDF format:
Program Contact Mike Farrell - (202) 962-3760
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