Pedestrians and bicyclists account for nearly 25 percent of those killed on the metropolitan Washington Region's Roads. Over 2,600 people are injured every year and 89 are killed. The Washington-Baltimore region ranks 22nd out of the 50 largest metropolitan areas in terms of pedestrian deaths per capita.

In June, the Transportation Planning Board launched a three-year campaign to educate motorists, bicyclists and pedestrians on how to safely share the road. The campaign will focus on:

• Boosting driver awareness of pedestrians and cyclists and the need for drivers to stop for pedestrians in crosswalks and share the road with cyclists.
• Educating walkers and bicyclists on steps to reduce street-crossing risks, including heeding signs and signals.
• Implementing creative advertising aimed at motorists and pedestrians.

Advertisements will focus on the "three E’s": Engineering; Enforcement; and Education.  For Street Smart materials available for download, click here.