News Highlight

"Street Smart" Launches Pedestrian and Bike Safety Campaign

May 26, 2005

Pedestrians and bicyclists account for nearly 25 percent of those killed on the metropolitan Washington Region's Roads. Over 2,600 people are injured every year and 89 are killed. The Washington-Baltimore region ranks 22nd out of the 50 largest metropolitan areas in terms of pedestrian deaths per capita.

In June, the Transportation Planning Board launched a three-year campaign to educate motorists, bicyclists and pedestrians on how to safely share the road. The campaign will focus on:

  • Boosting driver awareness of pedestrians and cyclists and the need for drivers to stop for pedestrians in crosswalks and share the road with cyclists.
  • Educating walkers and bicyclists on steps to reduce street-crossing risks, including heeding signs and signals.
  • Implementing creative advertising aimed at motorists and pedestrians.

Advertisements will focus on the "three E’s": Engineering; Enforcement; and Education.  For Street Smart materials available for download, click here.

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