Transportation

Street Smart Safety Campaign

New investments in sidewalks, bike lanes, and other improvements are supporting more walking and bicycling in metropolitan Washington. And officials are making safety a priority since pedestrians and bicyclists currently account for more than a quarter of the total traffic fatalities in the region. 

Sponsored by COG and the TPB, the Street Smart Safety Campaign is aimed at reducing the number of pedestrian and bicyclist injuries and deaths in the region. The campaign, working with local law enforcement agencies, uses creative radio and television advertising in English and Spanish to reach drivers, pedestrians and bicyclists, while targeting them through outdoor and transit advertising on bus shelters and bus sides.

A majority of the program’s funding is provided the District of Columbia, Maryland, Virginia, and the Washington Metropolitan Area Transit Authority in federal transportation safety funds with additional contributions from COG member jurisdictions. The Street Smart campaign was created by the TPB Bicycle and Pedestrian Subcommittee in 2002. 

For more information about Street Smart, please visit www.bestreetsmart.net and twitter.com/COGStreetSmart.

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